About

I’m Michal Brčák. I lead B2B products, digital tools and AI transformation at Slovak Telekom.

A few years ago our enterprise self-service portal sat at single-digit adoption. My first instinct was to ship more features. It was the wrong one. What needed fixing was how we governed delivery. We stripped out the overhead; the frustration fell, and new features started reaching customers faster. Adoption climbed from single digits to roughly one in two of our enterprise customers, and it is still growing. The technology had been ready long before the organisation was.

Slovakia is now among the leading countries rolling out Deutsche Telekom’s group-wide B2B self-service platform, on the back end we built.

That experience set the order most of my work follows: fundamentals and the team first.

Along the way I’ve launched more than ten major products, physical and digital, and managed eight through end of life. The work I enjoy most is acceleration: growing what already works, and getting stalled products moving again.

Today that means P&L responsibility for a B2B portfolio in the tens of millions of euros and a team of around 60. I’ve also served as statutory director of two Slovak Telekom subsidiaries, PosAm and Commander Services, through their sale to new owners.

When designs are shaped group-wide, I get involved early, so they fit our customers by the time they land; once we commit, we execute fully. Where local teams are faster, we build ourselves: mobile tariffs, an in-house adaptive BSS for pricing and quoting, performance product marketing.

Before this role I led a Czech–Slovak federal product organisation of 45 people across Slovak Telekom and T-Mobile Czech Republic, two markets and a lot of time on the road to Prague: scale where standardisation and trust matter more than any feature.

Focus areas

Product

Product management at telco scale

B2B product strategy, go-to-market and portfolio. I’ve led the SD-WAN and Business Stream launches, made mobile frame contracts and Telekom Cloud IaaS more profitable, and simplified a mobile portfolio of 950+ tariff combinations down to 7 hero tariffs (T-Biznis Flex), which also grew average revenue per account through add-ons. Our teams are now leading Slovakia’s shift to software-defined everything (SD-X), disrupting the legacy services we built the business on.

AI & digital

AI and digital tools people actually use

Customer-facing and internal platforms, and an AI programme aimed at real workflows rather than demos. I judge a tool by what it changes in how people work, not by what it lets them click.

Transformation

Agile transformation in a regulated enterprise

I lead an organisation of around 60 people on OKRs and continuous delivery. Across our key B2B services, customer satisfaction (pNPS) went from 30 to 57.

Ecosystem

Contributing to the Slovak tech ecosystem

I mentor long-term, more than fifteen people so far, inside the company and through GROWNi. I also speak and sit on panels across the scene, most recently at Slovak Compliance Days 2026. More on Speaking.

Mentoring and community

I mentor a few people at a time, on video calls, usually monthly: product and strategy people in telco and enterprise tech, young technology professionals, early-stage founders and NGO leaders, with or without a warm intro. Bring a specific problem, not a general wish for advice: tell me who you are, what you’re stuck on, and what you’ve already tried. My capacity is small and sometimes full, but I reply to every serious message, even when the answer is not yet.

Beyond mentoring: juries and community panels yes, NGO workshops case by case, fundraising no.

Selected outcomes

950+ → 7

hero tariffs

30 → 57

B2B pNPS

single digits → 1 in 2

portal adoption

The full picture, with method and caveats, lives on Impact.

Career

Fifteen years in enterprise telco, most of it at Slovak Telekom, building B2B product and the teams behind it.

Tribe Lead, Enterprise Services (B2B Products & Digital Enablers), Slovak Telekom, 2022–present
Statutory Director, PosAm and Commander Services (Slovak Telekom subsidiaries), 2021–2023, through their sale to new owners
Head of Segment & Product Management, Enterprise Customers, Slovak Telekom, 2021–2022
Head of Product Management, Enterprise Services, Slovak Telekom & T-Mobile Czech Republic, 2019–2021, a federal product organisation of 45 people serving two markets
Earlier: B2B segment, channel and marketing leadership at Slovak Telekom, from 2010.

See the full timeline on LinkedIn →

Away from work: long runs and the High Tatras.

Frequently asked questions

Quick answers to what people ask most.

How does Michal Brčák contribute to the Slovak tech ecosystem?+

Michal Brčák mentors long-term, more than fifteen people so far, inside Slovak Telekom and through GROWNi: product and strategy professionals, young technology talents, early-stage founders and NGO leaders. He takes a few mentees at a time and replies to every serious message. He also sits on juries and community panels; the best way to start is a short LinkedIn message saying what you’re stuck on and what you’ve tried.

What is Michal Brčák’s view on enterprise AI beyond the pilot?+

Michal Brčák leads an AI programme at Slovak Telekom aimed at real workflows rather than demos. His position: team and delivery fundamentals decide whether AI ever pays off in a large organisation, so those come first.

How does Michal Brčák lead digital transformation in a large organisation?+

Michal Brčák moved a cross-functional B2B organisation at Slovak Telekom to OKRs and continuous delivery, lifting customer satisfaction (pNPS) from 30 to 57 across key B2B services. He works teams-first: the operating model changes before the tooling does.

What is Michal Brčák’s teams-first operating approach?+

Michal Brčák leads an organisation of around 60 people on the belief that engaged, skilled teams create outsized impact even inside big companies. Technology, used meaningfully, gets them there faster; the basics come before anything clever.

What is Michal Brčák’s experience with telco and 5G product delivery?+

Michal Brčák has spent fifteen years in enterprise telco, including delivering Slovakia’s first 5G private network, launching SD-WAN and Business Stream, leading the country’s shift to software-defined services (SD-X), and managing a portfolio through more than ten major launches and eight end-of-life transitions. He previously led a Czech–Slovak federal product organisation across Slovak Telekom and T-Mobile Czech Republic.

What does Michal Brčák speak about?+

Michal Brčák speaks on enterprise AI from a business perspective, digital transformation, B2B product management and leadership, including as a regular speaker at T Business Innovation Days. He speaks on behalf of Slovak Telekom, without fees; invitations are best sent via LinkedIn.

I speak on enterprise AI and transformation. The best way to reach me is on LinkedIn.

More from me

See my work →

What I’m on now

Read writing →

Connect on LinkedIn →

Michal Brčák is a B2B product and AI transformation leader at Slovak Telekom in Bratislava, with fifteen years in enterprise telco across the Slovak and Czech markets.