About Michal
Michal Brčák is Head of B2B Products & Digital Tools at Slovak Telekom, where he leads cross-functional teams shaping the country’s enterprise telecom and digital experiences. Over a decade in B2B product, he has driven the move to agile ways of working, the launch of Slovakia’s first 5G private networks, and a full revamp of the B2B customer portal. He writes about B2B product leadership, digital transformation, and lessons from the inside of a telco.
6 things to know about Michal
Work
Product management
Leading our teams to enhance customer experience for telecommunications services and introduce cool new solutions in managed services like software-defined networks, cloud infrastructure, and Internet of Things.
Work
Digital tools
My life is linked to digital innovations. I’ve led a successful portal revamp for B2B clients in Slovakia, crafted an internal tool for quotes & approvals, and driving SalesForce.com improvements with my team.
Work
Agile transformation
Our team has transitioned to agile way of working, with a focus on continuous improvements and delivering value through OKRs. The shift has led to higher employee satisfaction and improved transparency with stakeholders.
People
Developing new leaders
What really drives me? Being a key part of my teams’ and aspiring talents’ personal growth and remarkable achievements. It’s not just about sharing experiences; it’s about making a difference.
Life
Run, run, run
I love pushing myself to grow and advance, not just at work but also in sports. Running always brings me joy even after a challenging day, and it’s a fantastic way to connect with the community.
Life
Mountains, hiking & climbing
Low battery level? Nature is the answer — especially in the High Tatras mountain range with its numerous trails. I enjoy climbing the peaks with a licensed guide too — all you need is some rope, focus, and trust.
Career
15+ years at Deutsche Telekom in B2B product. Last two roles in detail; full chronology on LinkedIn.
Tribe Lead for B2B Services (B2B Products & Digital Enablers)
Slovak Telekom · Sept 2022 – present
- Lead a large cross-functional B2B product organisation across two areas: B2B product strategy / development / GTM, and B2B customer-facing & internal digital platforms.
- Portfolio scope: Mobile, Digital Collaboration, Fixed Data, Cyber Security, Data Centres, Cloud Infrastructure, CPaaS, IoT.
- Product innovations: launched SD-X, cyber-security services, and Campus Networks, leveraging Deutsche Telekom Europe Centres of Excellence.
- Standardisation: key B2B products harmonised with Deutsche Telekom strategy and vendor alignment.
- Board-level exposure: statutory representative of two ICT subsidiaries (PosAm, Commander Services) during their successful divestiture.
Head of Segment & Product Management for Enterprise Customers
Slovak Telekom · Jun 2021 – Aug 2022
- Led cross-functional segment & product teams to grow the Commercial Enterprise Market division.
- Defined enterprise segment strategy & action plan; launched new features/services; improved customer experience; initiated marketing communications.
- Aligned diverging B2B priorities into one strategy & plan for the org’s “Big Bets”.
- Launched four working groups (mobile services, managed IT services, cloud infrastructure, Industry 4.0), accelerating backlog resolution and ownership.
See the full timeline on LinkedIn →
Frequently asked questions
Quick answers to what people ask most.