Selected work
Stories of the change, not the launch. More writing on the practice in my blog.
2026 · Enterprise AI
Enterprise AI programme: from pilots to delivery
I initiated the AI and automation blueprint for our B2B division. The operating choice that matters: complex enablers and quick wins run as parallel, prioritised streams under one governed backlog, instead of scattered pilots. The result is a continuous stream of workload efficiency and higher sales conversion.
2025 · Digital marketing
B2B digital marketing revamp
Rebuilt our B2B web presence end to end: product portfolio pages, lead-generation workflows and thought-leadership content, redesigned to Deutsche Telekom’s OneXP framework (one consistent experience across the group). Web-lead efficiency tripled on a flat budget, and bounce rates fell.
2024 · Network
Slovakia’s first 5G private network
Private 5G for industrial sites that cables couldn’t reach: the first of its kind in Slovakia.
2023 · Product
B2B customer portal revamp
An enterprise self-service portal taken from single-digit adoption to roughly one in two enterprise customers, by fixing how delivery was governed before adding features. Users rate it at NPS 55, and its back end now underpins Deutsche Telekom’s group-wide B2B platform.
2022 · Leadership
Agile transformation in a telco
Moved a cross-functional organisation to OKRs and continuous delivery, lifting B2B pNPS from 30 to 57.
Beyond the case studies
For the bigger picture: the Impact page shows measurable outcomes across digital transformation, innovation, customer experience, profitability, partnerships, and leadership.